Wednesday, March 17, 2010

Social network sites: a new way of doing marketing

In the recent years, social networks have revolutionized the way we communicate. Not only social networks have affected relations between individuals, but also it has changed the way companies do business and communicate with their customers.

Friday, February 12, 2010

Is iPad a Kindle killer?

More than ever, the book is at the heart of the debates with the release of the iPad. During the last Apple keynote, Steve Jobs notably demonstrated the iBook store, designed for the iPad. This store enables iPad users to buy e-books online in the open format EPUB.

Friday, January 22, 2010

Zeno’s paradox and race to mobility

Have you ever heard of Zeno’s paradoxes, Achilles and the tortoise? According to Wikipedia: “Achilles is in a footrace with the tortoise. Achilles allows the tortoise a head start of 100 metres. If we suppose that each racer starts running at some constant speed (one very fast and one very slow), then after some finite time, Achilles will have run 100 metres, bringing him to the tortoise's starting point.

Wednesday, December 16, 2009

The smartphone inside the tornado

It looks like Google is more than ever interested in becoming a major player in the phone market. After having launched Google Voice, and after having developed and equipped smartphones with its operating system “Android”, Google gave last week to its employees a new smartphone which is expected to be launched early next year, as the new Google Phone.

Tuesday, November 17, 2009

A new world order: “designed in California, assembled in China”

On November 9th 2009, Germany celebrated the twentieth anniversary of the fall of the Berlin Wall, which also marked the end of communism in Europe.