Why every product manager should blog

In this article, I specifically talk about the B2B environment which I know well and implies few customers. Some of the ideas I mention though, should be transferable to the consumer business.

The traditional way of communicating product information to customers, prospects, partners, internal sales force, or journalists (in brief, all product stakeholders) is today quite complicating, not efficient and not rational.

How to write a business plan

(Click here to download the business plan).

In this post, I would like to share with you an example of business plan. The business plan is based on one company idea I had when I wrote my last post about paperless. Because of this paperless trend, I indeed think there is an opportunity to create a company that would gather all your paper statements (bank and insurance statements, utility bills, etc…) in one single website.

Toward a paperless world

It is now obvious that the printing industry has been seriously impacted by both the financial crisis and the rise of internet. Even though the economic situation is getting better, I fear the printing industry (to the exception of packaging) might not be able to recover because the web is more and more replacing printed communications.

Monetizing a blog

Having gained experience with blogs, I decided to create a new blog. I thought I could monetize this blog, as the topic might interest a large audience. Monetizing a blog means that ads are displayed on your blog, and generate revenue each time someone visits your blog.

Social network sites: a new way of doing marketing

In the recent years, social networks have revolutionized the way we communicate. Not only social networks have affected relations between individuals, but also it has changed the way companies do business and communicate with their customers.